HubSpot is a powerful all-in-one marketing platform, but for many businesses and developers, its limitations are starting to show, especially when it comes to flexibility, scalability, and cost. That’s why more and more users are opting for HubSpot to WordPress migration.
WordPress now powers 43.5% of all websites globally (W3Techs, 2025), making it the world’s most widely used content management system. Its open-source nature, vast plugin ecosystem, and freedom to customize make it the go-to choice for startups, enterprises, agencies, and developers alike.
If you’re planning to migrate from HubSpot to WordPress, this guide will walk you through the essentials, starting from why this shift is happening to what you should prepare before beginning your HubSpot CMS migration journey.
Table of Contents
Why You Should Migrate Your HubSpot Website to WordPress
When we talk about WordPress vs.HubSpot, a lot is there to discuss. For now, we’re only touching the key reasons why you should start your HubSpot to WordPress migration journey today.
1. Get Full Control with Open Source Flexibility
HubSpot is a walled garden. While it offers native marketing tools, it’s not built for customization beyond its ecosystem. WordPress, on the other hand, lets you modify every part of your site—from themes and templates to databases and server configs.
For businesses seeking control, this is a core reason to migrate HubSpot website to WordPress.
2. Lower Your Long-Term Costs
Even HubSpot’s entry-level CMS plan is billed per seat and scales quickly with enterprise-level pricing. WordPress is free. You only pay for premium hosting or optional plugins, making it a cost-effective alternative to HubSpot. Over time, this reduces overhead and provides more flexibility in tool selection.
Businesses that switch from HubSpot to WordPress often save 30–50% annually on CMS costs. And with this, one of the best cloud WordPress development platforms, savings are huge.
3. Unlock the Plugin Ecosystem
With over 60,000 free plugins, WordPress lets you replicate—and often improve—HubSpot features. Whether it’s lead generation, SEO, analytics, or CRM integrations, the WordPress plugin repository covers it all. This modularity makes your HubSpot CMS migration not only possible but highly customizable.
4. Regain Ownership of Your Data
When you migrate from HubSpot to WordPress, you regain access to your raw database, files, and site structure. This is important for:
- SEO strategy
- Data backup and security
- Compliance and portability
HubSpot restricts backend access, whereas WordPress gives you full admin control.
What You Need to Migrate From HubSpot to WordPress
The very first thing that you need to migrate from HubSpot to WordPress is a blank WordPRess instance where you can explore your HubSpot blogs. But the local or traditional way to do so is tedious.
This is why you need an all-in-one cloud for WordPress that lets you spin up a WordPress staging environment in under 5 seconds. You don’t need a domain, hosting account, or complex technical setup. Just visit wp.new or log into InstaWP to create a WordPress site.
Want to simulate a CTA button that triggers a newsletter form like on HubSpot? You can do it inside InstaWP with plugins like WPForms or Elementor Pro and test responsiveness across devices—without risk.
How To Migrate From HubSpot to WordPress
Now, let’s do the real talk—how exactly do you move from HubSpot to WordPress without breaking your site, losing SEO, or messing up your content structure? Whether you’re a solo founder, a dev-for-hire, or part of an agency team, this section breaks down the smartest ways to migrate HubSpot to WordPress using real workflows, battle-tested tools, and expert tips.
Step 1: Prepare for a Successful HubSpot to WordPress Migration
Before you touch a single line of code or install a plugin, set the foundation for a smooth transition. This includes data backup, asset organization, and—most importantly—setting up a proper WordPress staging site.
Export All HubSpot Content and Assets
Your first step in any HubSpot to WordPress migration is to back up:
- Blog posts (export as XML or CSV)
- Landing pages, CTAs, pillar content
- Media (images, videos, PDF downloads)
- Contact lists and CRM data
- Redirect settings and SEO metadata
HubSpot offers export tools for most data types. Organize your exports into folders so that importing to WordPress is more streamlined.
To export blog content:
- Go to Content> Blog in HubSpot.
- Click the Actions
- Select ‘Export blog posts’
- Select CSV and then click on ‘Export’.
For images and files:
- Visit Marketing > Files and Templates > Files.
- Download assets in bulk or individually.
You must have received the blog export in your inbox. Download it from there as it’s only valid for 90 days.
Pro Tip: Organize your exports into folders like /blog, /pages, /images, and /forms so it’s easier to import them into WordPress later.
Step 2: Set Up a WordPress Instance
Next, you have to install and set up WordPress. While setting up WordPress locally is an option, it’s not the right way to save time and effort. The modern way is to use all-in-one cloud environments like InstaWP, where you get everything from hosting to site management under one roof.
Here, you can launch a clean, fully functional WordPress site in under 5 seconds.
- Go to wp.new to instantly spin up a WordPress site or read this guide.
- Once the site is ready, go to the InstaWP Dashboard to find the site you have just created.
- Log in using the Magic Login.
Step 3: Import Blog Posts and Pages into WordPress
Now that you’ve backed up your content and prepped a WordPress site, it’s time to bring everything into WordPress.
Option 1: Use an Import Export Plugin (Easiest for Blogs)
The easiest way to migrate a blog from HubSpot to WordPress is to use the best WordPress Import Export plugin. Use Import Export Suite for CSV and XML Datafeed to WordPress or WP All Import if you exported your blog as XML or CSV.
- Install the plugin on your WordPress site.
- Go to All Import > New Import > Upload a File.
- Choose HubSpot (FG) or CSV Import depending on your file.
- Upload your file and map fields like title, content, tags, and author.
Enter a few asked details to complete the migration. Once you pass through all the steps, you will get a final confirmation like this.
- Hit Confirm & Run Import.
This will bring your HubSpot blog posts into WordPress—with images, categories, and publish dates preserved.
Option 2: Manual Copy-Paste (For Pages and Landing Pages)
For HubSpot pages or landing templates, you’ll need to:
- Copy the text content manually
- Paste into a new WordPress Page or Post
- Use a WordPress page builder to match the layout
- Re-upload images and re-link buttons or forms
Use this approach for:
- Landing pages
- About, Contact, or Services pages
- Homepages with custom layout
Step 4: Rebuild Forms and CTAs in WordPress
HubSpot forms and CTAs don’t transfer automatically. But don’t worry—there are WordPress plugins that can replicate this functionality.
Recommended WordPress Plugins:
- WPForms – Easy drag-and-drop form builder
- Ninja Forms – Great for contact and lead forms
- Thrive Leads or OptinMonster – Perfect for CTAs and email popups
Steps:
- Install your preferred plugin
- Recreate each form (match the fields, labels, and confirmations)
- Embed forms into your new WordPress pages or blog posts
Step 5: Set Up SEO and Redirects
Your site’s SEO shouldn’t suffer just because you’ve migrated from HubSpot to WordPress. That’s why you should set up SEO and redirects.
Here’s how to keep your rankings and traffic intact:
1. Install an SEO plugin
Use any of the best WordPress SEO plugins and configure meta titles, descriptions, and schema markup. To save time and effort in installing so many plugins, just go to Sites and select your WordPress site where you’re migrating blogs or content from HubSpot.
Click on Bulk Actions > Run Commands.
Just enter the WP CLI commands to install all those plugins, and they will be installed in the blink of an eye.
Next, you also have to generate WordPress sitemaps.
2. Add 301 Redirects
Redirect your old HubSpot URLs to their new WordPress counterparts using the best WordPress Redirection plugin:
- Install Redirection
- Go to Tools > Redirection
- Add rules like:
/blog/old-post → /new-post-url
This ensures that anyone who clicks an old HubSpot link lands on the correct WordPress page, preserving SEO juice.
Step 6: Reconnect HubSpot CRM to Your WordPress Site
You moved your content, but you probably still want HubSpot CRM benefits (lead forms, chat, analytics, etc.).
- Install the HubSpot for WordPress plugin on your new site.
- Go to HubSpot menu → Connect Your Account.
- Allow the plugin to integrate with your existing HubSpot account.
- Use the plugin to embed forms, chat widgets, track contacts, pull analytics, etc.
This ensures you maintain conversion-tracking, live chat, and audience data as before, all while using your WordPress site hosted via InstaWP.
Step 7: Launch Your WordPress Site
To go live, click on ‘Go Live’ and host your WordPress site with one of the best managed WordPress hosting services.
The HubSpot to WordPress migration is done. But it’s only half of the journey.
What to Watch Out for During HubSpot to WordPress Migration (Common Pitfalls + Fixes)
Even if your HubSpot to WordPress migration starts smoothly, there are technical snags that can impact SEO, user experience, or design consistency. This section highlights common issues and how InstaWP gives you a safe testbed to fix them before going live.
1. Broken Internal Links After HubSpot Website Migration
When you export blog posts or landing pages from HubSpot, their internal links (especially anchor links between posts) may still point to /hubspot-url-structure. WordPress handles permalinks differently, and this can lead to 404 errors post-migration.
How to fix it:
- After importing content, run the Broken Link Checker plugin on your InstaWP site.
- Identify and bulk-edit broken links using a plugin like “Better Search Replace.”
- If the links are consistent, use WP-CLI’s wp search-replace command in InstaWP’s Run Command feature to automate the fix.
With InstaWP, you can safely test redirects and search-replace rules on cloned sites before applying them to the final WordPress install. Clone a site now.
2. Media Files Not Loading
HubSpot file links are often hosted via their CDN and aren’t structured with absolute paths. After the HubSpot to WordPress migration, image blocks or file embeds may appear broken.
How to fix it:
- Use the “Auto Upload Images” plugin to fetch missing external images and import them into the WordPress Media Library.
- Alternatively, re-upload your assets manually and reassign them inside the Gutenberg block editor.
3. Inconsistent Layouts and Styles
HubSpot uses a different HTML structure and CSS class system than WordPress. When content is pasted or imported, it may look off.
How to fix it:
- Use Elementor or Spectra to rebuild visual sections.
- Try a WordPress block theme inside your InstaWP site.
- Apply global typography and spacing settings to maintain brand consistency.
InstaWP lets you version your site before changes. So you can always revert if you break the layout.
Essential WordPress Plugins to Replace HubSpot Functionality
One of the biggest concerns during a HubSpot to WordPress migration is feature loss, like CRM, lead gen forms, analytics, etc. But here’s the good news: you can replicate (and often improve) nearly every HubSpot feature using the right combination of WordPress plugins.
Bonus Tip:
Once all plugins are installed and tested, save the InstaWP site as a Snapshot. You can reuse it to migrate more HubSpot sites in the future for clients or product sites.
Final Thoughts
Migrating from HubSpot to WordPress doesn’t have to be intimidating. With the right planning, the right tools (like InstaWP), and a good step-by-step process, you’ll have more control, better flexibility, and lower costs in the long run.
Ready to move beyond HubSpot’s limits?
Launch your WordPress site instantly with InstaWP and start migrating from HubSpot without breaking your budget—or your site.
