8 Best MailPoet Alternatives: WordPress Newsletter Plugins

Newsletter by Brevo

Brevo, formerly known as Sendinblue, is a powerful all-in-one email marketing plugin designed for WordPress. This plugin offers a comprehensive solution for managing subscription forms, contact lists, marketing campaigns, transactional emails, real-time statistics, and marketing automation all under one roof.

Brevo solves all your newsletter needs, providing an easy and effective way to stay connected with your audience. It’s a perfect alternative to the MailPoet plugin, offering an array of features that are user-friendly, customizable, and designed to enhance your email marketing efforts.

Features and Benefits

• Subscription forms: Brevo allows you to create custom subscription forms that can be easily integrated into your posts, pages, or sidebars, expanding your audience reach and increasing conversion chances.
• Contact lists: Manage your contact lists and use advanced segmentation to improve campaign performance, making your marketing efforts more effective and targeted.
• Marketing campaigns: Create and send beautiful newsletters using Brevo’s mobile-friendly, drag-and-drop builder, or choose from their template library, simplifying the process and saving time.
• Transactional emails: Brevo replaces the default wp_mail() function with its SMTP for enhanced deliverability and tracking, ensuring your emails reach your audience and performance is tracked for insights.
• Statistics: The real-time report dashboard offers advanced insights into deliverability and performance, such as opens, clicks, and bounce reports, helping you monitor campaign success and make necessary adjustments.
• Marketing automation: Brevo auto-installs the script on your website and the identify tag on Brevo forms and WordPress Login, saving time and simplifying the setup process for your email marketing.

Pricing Structure

The plugin is free to use with the premium version starting from ₹625/ month.

Newsletters by Omnisend

Newsletters, Email Marketing, SMS and Popups by Omnisend is a powerful and easy-to-use plugin for your WordPress website. It serves as a robust alternative to the MailPoet plugin and enables you to use the power of email marketing and newsletters to connect with your audience in a way that is more engaging and effective.

This plugin is ideal for bloggers, event organizers, or small business owners looking to capture their audience’s attention and keep them coming back for more. Its rich integration capabilities make it a seamless fit with popular WordPress form plugins, thus making messages more relevant and engaging.

Features and Benefits

• Email campaigns & newsletters: Build beautiful emails and newsletters using the drag-and-drop editor. Send or schedule emails, and track results in real time.
• Integrated opt-in forms: Create and use opt-in forms directly from Omnisend, allowing you to segment users based on form submissions or data.
• SMS marketing: Collect phone numbers and consent with customizable opt-in forms for SMS messages.
• Built-in analytics: Get insightful metrics on form performance from the Omnisend dashboard with graphs, charts, and data widgets.
• More features: Convert website visitors into subscribers with signup forms, use double opt-in for quality leads, and track unengaged contacts.
• Fully GDPR ready: Own and protect your data with the latest security standards as a self-hosted WordPress plugin.
• Form integration: Easily add Omnisend’s signup forms to your WordPress site and automatically add new subscribers to your Omnisend account.
• Easy to use: Omnisend’s plugin features a user-friendly interface for creating and managing email campaigns quickly.

Pricing Structure

The plugin is free to use with the premium version starting from $16.

MC4WP: Mailchimp for WordPress

Mailchimp for WordPress is a powerful Newsletter plugin that streamlines the process of collecting email subscriptions on your WordPress site.

This plugin serves as an alternative to MailPoet by offering a simple and effective solution to growing your email list through Mailchimp.

This plugin is not only user-friendly but also versatile, allowing integration with various forms on your site such as contact, comment, and checkout forms.

Features and Benefits

• Easy Connection with Mailchimp: Connect Mailchimp accounts in seconds, simplifying subscription management.
• User-friendly Sign-up Forms: MC4WP offers attractive, mobile-optimized forms with complete control over form fields using native HTML.
• Seamless Integration with Plugins: Integrates with popular plugins like Contact Form 7, WooCommerce, Gravity Forms, Ninja Forms 3, and BuddyPress, enhancing functionality.
• Custom Integration: Use the custom integration feature or PHP API to programmatically add new subscribers if the desired plugin isn’t listed.
• WooCommerce Orders to Mailchimp: Sends WooCommerce orders to Mailchimp, enabling tracking of purchases and revenue from email campaigns.
• Add-on Plugins and Integrations: Offers add-ons like Mailchimp for WordPress Premium, Mailchimp Top Bar, and Boxzilla Pop-ups.
• Well Documented: Features a comprehensive knowledge base for easier understanding of functionalities.
• Developer Friendly: Compatible with PHP 8.3 and backwards-compatible to PHP 5.6, catering to developers.

Pricing Structure

The plugin is free to use.

ConvertKit

ConvertKit is a comprehensive email marketing plugin that offers a robust solution to the challenges of creating, managing, and sending email marketing campaigns. It allows users to grow their email subscriber lists, send targeted newsletters, sell products, and build membership sites.

ConvertKit fills the void left by other plugins by providing a variety of tools for email subscription, email marketing, and landing pages. The plugin surpasses MailPoet in its versatility, offering a free plan for the first 1,000 subscribers, making it an ideal choice for those new to email marketing or seasoned professionals.

Features and Benefits

• Design subscription forms: ConvertKit allows users to design customized email newsletter subscription forms to append to any WordPress post or page, helping grow your email subscriber lists.
• Build landing pages: Design and display landing pages on a WordPress page to capture email subscribers, thus increasing your subscriber list.
• List past newsletters: Display your past email newsletters on your WordPress site with ConvertKit, keeping your audience updated about your content.
• Configure sign-up forms: Personalize sign-up forms to send free content like a PDF or to display when a user is about to leave the page, increasing the chances of gaining more subscribers.
• Embed ConvertKit forms: Choose a default form to display below each individual Post Type or a specific email marketing form for a specific Page, Post, or custom post type, offering customization to suit individual needs.
• Send newsletters: ConvertKit’s email marketing feature allows you to build and send email newsletters to your subscribers and leads.
• Create landing pages: Use ConvertKit’s intuitive editor to create custom landing pages to grow your email marketing list or sell a product.
• Sell products: Easily embed buttons with ConvertKit to sell your products in seconds.
• Publish newsletters: Publish your past email newsletters to WordPress Posts using the plugin.
• Membership sites: ConvertKit offers a Member Content feature where subscribers can access your content either by purchasing a ConvertKit Product or subscribing for free.
• Plugin integrations: ConvertKit offers integrations with Elementor, Contact Form 7, and WishList Member.

Pricing Structure

The plugin is free to use with the premium version starting from $25/ month.

MailOptin

The MailOptin plugin is an all-in-one solution for all your newsletter needs. It fills the gap by providing a seamless platform for creating popups, subscribe forms, user registration forms, and sending email newsletters.

Unlike the MailPoet plugin, MailOptin offers an array of functionalities that help you increase your email subscribers, generate leads, and boost your sales.

Its intuitive popup builder plugin allows you to create attention-grabbing popups and lead generation campaigns with ease.

Features and Benefits

• Lightbox Popups: Create custom popups that overlay content to grab the visitor’s attention, making your content more appealing and increasing conversion likelihood.
• Before & After Post Optins: Convert blog readers and website viewers with well-placed opt-ins, significantly boosting subscriber count.
• Sidebar/Widget Forms: Easily create and manage email list forms with MailOptin, the most popular method for building an email list.
• Calls to Actions: Display targeted messages with a call-to-action button to urge visitors to act, dramatically increasing conversion rates.
• Spam Protection: MailOptin uses the Honeypot method to stop spam submissions, ensuring your list remains clean and valuable.
• After Conversion Actions: Decide what happens after a visitor converts—close the form, reload the page, or redirect to a custom URL.
• Page-level Targeting: Display opt-in or email signup forms on specific posts and pages of your WordPress site.

Pricing Structure

The plugin is free to use with the premium version starting from $99/ year.

Hustle

Hustle is a standout newsletter plugin designed to enhance email marketing, lead generation, and opt-ins. It expertly converts site traffic into a substantial mailing list through the use of opt-in forms, targeted marketing pop-ups, and professionally designed templates.

Developed by the award-winning team behind Smush image optimization and Forminator form builder at WPMU DEV, Hustle simplifies the process of growing your mailing list and displaying targeted ads across your site.

As a compelling alternative to MailPoet, Hustle offers a more diverse range of social sharing capabilities, helping to build your social following alongside your mailing list.

Features and Benefits

• Instant Templates: Hustle offers pre-designed templates for various use cases, allowing you to quickly set up pop-ups, slide-ins, and embeds that align with your campaign goals.
• Flexible Appearance: Customize colors, animations, layouts, and more to make your marketing stand out. With mobile responsiveness, your modules will look great on any device.
• Targeted Display: Hustle lets you target visitors with precision, setting up conditions like specific pages or posts, visitor device/browser, country, source of arrival, and more.
• Smart Triggers: Set up behavior triggers like time on page, scroll, and exit-intent for your pop-ups and slide-ins to capture attention at the right moment.
• Schedule Settings: Plan when your marketing modules will deploy with options for start and end dates, specific days of the week, and custom time zones.
• Email Settings: Follow up with users who engage with your modules using manual or automated email messages.
• Social Sharing: Hustle includes top social icons for building your following on popular social networks, with options for floating social, widgets, and shortcodes.
• Form Builder: Embed forms, polls, and quizzes into pop-ups and slide-ins for interactive lead generation.
• Mailing List Growth: Connect with popular email services to start collecting new subscribers.
• Performance Measurement: Track the results of each module with intelligent tracking data and visual charts.

Pricing Structure

The plugin is free to use with the premium version starting from $15/ month.

FluentCRM

FluentCRM is an innovative plugin that serves as an all-in-one Email Marketing, Newsletter, Marketing Automation Plugin, and CRM solution for WordPress. It’s designed to manage customer relationships, build email lists, send email campaigns, and more, all within a streamlined and easy-to-use platform.

This plugin offers a compelling alternative to the MailPoet plugin by providing a complete, feature-rich Email Marketing and CRM solution that’s simple and speedy, aiming to increase your profits and conversion rates.

Features and Benefits

• Send/Schedule Emails: The plugin allows you to send or schedule unlimited email campaigns to targeted audiences or sequential emails, providing detailed campaign reports. Efficiently manage your email marketing and track the performance of each campaign.
• CRM: FluentCRM stores all customer information in one central place, tracks marketing emails at the contact level, and segments contacts by lists or tags. This ensures a comprehensive understanding of your customer base, facilitating more effective marketing strategies.
• Contact Segmentation: Create as many tags/lists as needed and assign contacts to the appropriate segment, allowing for better targeting and personalization in your email campaigns.
• Email Campaigns: Save pre-written email copies and build beautiful email bodies using an excellent email builder. This streamlines your email marketing process, saving time and ensuring consistency across campaigns.
• Email Newsletters: FluentCRM supports lead collection, automated emails, subscription forms, and sending newsletters. Detailed analytics from your campaigns help enhance your conversion rate.
• Funnel Builder: The powerful funnel builder allows you to design high-converting customer journeys, automating your full marketing steps and providing a personalized touch to improve conversions.
• Opt-in Forms: Create and use opt-in forms directly from FluentCRM, facilitating lead collection and user segmentation based on different form submissions or submitted data.
• Analytics & Dashboards: FluentCRM provides a dashboard with graphs, charts, and data widgets for full business insight. Track every marketing email and get in-depth metrics, optimizing your strategies based on data-driven insights.

Pricing Structure

The plugin is free to use with the premium version starting from $129/ year.