Looking to transform your online store into a sales magnet? Choosing the right Full Site Editing (FSE) theme can make all the difference! These cutting-edge themes offer unparalleled flexibility, letting you design every corner of your site with ease.
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Best Full Site Editing Themes for Online Stores and Retailers
From sleek layouts to seamless WooCommerce integration, they’re built to enhance user experience and boost conversions. Dive into our list of the best full site editing themes for retailers and unlock the potential to create a store that stands out and sells big!
Gutena
Total Installation: 1,000+
WordPress Version Compatibility: 6.0+
Ideal For: Agencies, creative professionals, and businesses looking for a streamlined website-building process.
Full Site Editing Capabilities: Gutena fully supports Full Site Editing, providing full customization control over your site layout, header, footer, and more using the WordPress block editor. It comes with pre-designed block patterns and layouts, making it easy for agencies to build professional websites with complete flexibility.
Price: Free. The Gutena Kit plugin, which enhances functionality with pre-built demos and additional block patterns, is also free.
Gutena is a sleek, versatile WordPress theme designed for agencies and creative professionals looking for a full-site editing experience. It combines the power of full site editing with modern block patterns and high performance, making it ideal for users who value speed and ease of use.
Achieving high Core Web Vitals scores, this full site editing theme ensures a fast and optimized website. Plus, with the free Gutena Kit plugin, agencies can quickly import demos or create unique layouts using pre-designed block patterns.
Pros:
- Pre-built patterns for quick setup
- High Core Web Vitals performance
- Free, with premium-quality design
- Easy-to-use, FSE-friendly
- Custom fonts, colors, and logo integration
Cons:
- Limited multi-column layouts
- Requires Gutena Kit for full functionality
Inspiro Blocks
Total Installations: 1,000+
WordPress Version Compatibility: 6.1+
Ideal For: Bloggers, photographers, creatives, small businesses, portfolio sites
Full Site Editing Capabilities: Inspiro Blocks leverages the Full Site Editor, allowing you to customize every inch of your site with unique page templates, versatile block patterns, and tailored color schemes. You can drag and drop blocks into pages for seamless, code-free design.
Price: Free; Pro version available at $69/year with additional templates and design options
Inspiro Blocks brings style and simplicity together in this fully customizable full site editing theme. Its minimalist design is perfect for creating stunning portfolios, blogs, or business sites. With built-in video and portfolio integration, creatives can display work beautifully using grid or masonry layouts, making it ideal for photographers and videographers.
Its GDPR-compliant design, locally-hosted fonts, and over 20 pre-made block patterns make it a secure, flexible choice for modern WordPress users who want easy customization with a professional edge.
Pros:
- Fully customizable with drag-and-drop Full Site Editing
- Video and portfolio integration
- 6 color schemes and 20+ block patterns
- GDPR-compliant, locally-hosted fonts
Cons:
- Limited layout options in the free version
- No dedicated support in the free plan
Dossier
Total Installations: 20+
WordPress Version Compatibility: 6.0+
Ideal For: Creatives, designers, photographers, freelancers, portfolio showcases
Full Site Editing Capabilities: Dossier embraces Full Site Editing, empowering users to create a truly custom portfolio experience. Its unique style variations—like horiatiki, spanakopita, and vinsanto—allow for visual variety, and every design element can be easily tailored with drag-and-drop editing.
Price: Free
Dossier is a refined and stylish full site editing theme, crafted for creatives who need a smooth, professional platform to showcase their work. With its four distinct style variations, Dossier adds a touch of personality while staying clean and minimalist. Perfect for portfolio sites, it offers a streamlined experience to display projects effectively.
Packed with essential portfolio tools, Dossier supports translation, RTL languages, and wide blocks, making it versatile and accessible for a global audience.
Pros:
- Full site editing with easy customization
- Four unique style variations for flexible design
- Optimized for portfolios with featured images and wide block support
- Translation and RTL-ready
Cons:
- Limited user base and active installations
- Basic layout without advanced design options
Circles WP
Total Installations: Less than 10
WordPress Version Compatibility: 6.6+
Ideal For: Minimalist bloggers, portfolio sites, and users looking for high accessibility
Full Site Editing Capabilities: Circles WP supports full site editing, enabling users to customize layouts and switch between ten style variations. Its accessible block patterns and SVG graphics make creating a unique look easy while maintaining performance.
Price: Free
Circles WP is a clean and flexible full site editing theme with a modern aesthetic and high accessibility. It’s perfect for content-focused sites with minimal imagery, using a distinct “white on black” color scheme and ten vibrant style variations. Designed to be fast and lightweight, Circles WP also offers a custom orange background graphic and uses Lexend sans-serif typography for enhanced readability.
With versatile block patterns and easy background customization, Circles WP suits minimalist creatives who want a unique, engaging look without heavy visuals.
Pros:
- Full site editing with intuitive customization
- Ten theme styles for color variety
- Accessible design with Lexend font for readability
- Lightweight and fast-loading
Cons:
- Limited active installations
- Not suitable for image-heavy websites
GeneratePress
Total Installations: 600,000+
WordPress Version Compatibility: 6.1+
Ideal For: Bloggers, businesses, ecommerce sites, and developers seeking performance-focused design
Full Site Editing Capabilities: GeneratePress supports full site editing, letting users build custom layouts with the block editor. Its compatibility with major page builders and extensive customization controls make it ideal for crafting any design.
Price: Free; Premium version available for $59/year with additional features.
GeneratePress is a high-performance WordPress theme designed to be lightweight, fast, and adaptable. Perfect for page builder compatibility, it allows you to create custom layouts while adding less than 10KB to your page size.
Featuring over 60 color controls, dynamic typography options, and flexible layout options, GeneratePress is built to adapt effortlessly to any website style. Ideal for bloggers, businesses, and ecommerce sites, this free full-site editing theme makes speed and usability a priority for every site.
Its premium version offers even more customization, making GeneratePress a fantastic option for developers and WordPress enthusiasts.
Pros:
- Lightweight with a strong performance focus
- Over 60 color and typography controls
- Compatible with WooCommerce and major page builders
- Fully responsive with RTL support
Cons:
- Limited layout options in the free version
- Premium version needed for full features
Raft
Total Installations: 10,000+
WordPress Version Compatibility: 5.5+
Ideal For: Bloggers, small businesses, startups, agencies, e-commerce stores, and portfolio sites
Full Site Editing Capabilities: Raft is a full-site-editing (FSE) theme, allowing users to craft complete layouts with Gutenberg and customize every part of the site with ease. Its compatibility with top page builders makes it adaptable for various design needs.
Price: Free; Pro version available with additional customization options in a bundle, prized at $399/year.
Raft is a versatile and lightweight WordPress theme designed to support full site editing, ideal for blogs, agencies, startups, and e-commerce shops. Known for its speed and simplicity, Raft offers a range of 16 unique style variations to suit any aesthetic, from “apple clean” to “purple dawn.” Its Gutenberg and WooCommerce compatibility make it a fantastic choice for building responsive, translation-ready websites with ease. Raft’s design flexibility makes it a top pick for anyone looking for a seamless, stylish, and fully customizable theme.
For advanced features, Raft Pro offers even more layout options, ideal for users who need high customization.
Pros:
- Full site editing with 16 style variations
- WooCommerce and page builder compatibility
- Responsive and RTL-ready
- Lightweight and fast
Cons:
- Limited customization options in the free version
- Some premium features require the Pro upgrade
EduBlock
Total Installations: 300+
WordPress Version Compatibility: 6.1+
Ideal For: Universities, colleges, schools, and educational institutions
Full Site Editing Capabilities: EduBlock is designed for full site editing, allowing users to customize each part of their website effortlessly. It includes a range of block patterns and styles, enabling educational institutions to craft pages that meet their specific content and design needs.
Price: Free; Pro version available at $69/year with additional advanced features
EduBlock is an education-focused WordPress theme, perfect for institutions like universities, colleges, and schools. With a clean, modern design and full site editing compatibility, EduBlock offers an intuitive way to create beautiful, functional education sites.
Users can choose from six style variations such as “archivo” and “cormorant garamond,” making it simple to match institutional branding. GDPR compliance and local font hosting ensure data privacy and fast page load times, while the Pro version unlocks even more customization options and templates.
EduBlock’s flexibility makes it ideal for showcasing academic programs, faculty, events, and news—all tailored to suit the needs of educational websites.
Pros:
- Tailored for education with full site editing and custom templates
- Multiple style variations to match institutional branding
- GDPR-compliant with locally hosted fonts
Cons:
- Limited features in the free version
- Pro upgrade is required for some premium templates and customization options
Blockskit Marketing
Total Installations: 70+
WordPress Version Compatibility: 6.0+
Ideal For: Marketing agencies, startups, corporate businesses, creative portfolios, and bloggers
Full Site Editing Capabilities: Blockskit Marketing leverages WordPress’s full site editing for seamless customization. Users can personalize headers, footers, and page layouts using block patterns and style variations, with seven styles including “dark,” “orange,” and “pink” to suit a range of brand aesthetics.
Price: Free; Premium options available with Blockskit Base upgrades, priced at $49.99 (Starter), $99.99 ( Professional), and $149.99 ( Agency)
Blockskit Marketing is a stylish, flexible WordPress theme designed for businesses in marketing, creative services, finance, and beyond. Built on Blockskit Base, it provides comprehensive full-site editing to ensure you can shape every aspect of your site to fit your vision.
It’s compatible with Elementor, WooCommerce, and Spectra Gutenberg Blocks, making it perfect for adding advanced design and functionality. Whether you’re building a professional portfolio, a corporate site, or a blog, Blockskit Marketing’s sleek design and customizable options provide a powerful toolkit for creating a high-impact website.
With versatile layout templates, multiple style variations, and support for popular WordPress plugins, this theme brings a modern edge to any digital marketing presence.
Pros:
- Free full site editing with versatile templates and style variations
- Seamless integration with Elementor, WooCommerce, and Spectra blocks
- Suitable for a range of industries, from marketing to corporate
Cons:
- Requires Blockskit Base for extended functionality
- Limited design options in the free version
Why Best Full Site Editing Themes for Online Stores and Retailers Matter
The best Full Site Editing (FSE) theme is more than just a design choice—it’s a powerful tool for online success. FSE themes allow you to fully customize your entire store layout, enhancing user experience and ensuring your brand stands out.
Here’s why FSE themes are essential for online stores and retailers:
- Complete Customization: Modify every section of your site, from headers to footers, without needing complex coding.
- Improved User Experience: Create intuitive, customer-friendly designs that keep shoppers engaged.
- Faster Adaptation: Easily change layouts and designs to reflect seasonal trends or promotions.
- SEO Boost: Optimize your site for search engines with built-in tools and better structure.
- Increased Conversion Rates: Tailor the shopping experience to your audience, improving sales and engagement.
- Consistency Across Devices: Responsive designs ensure your store looks great on desktop, tablet, and mobile.
- Streamlined Content Management: Manage and edit pages faster, giving you more time to focus on growing your business.
With a full site editing theme, your online store can quickly evolve to meet customer needs while standing out in a crowded market.
Conclusion
Choosing the right Full Site Editing (FSE) theme can make all the difference in building a successful online store or retail business. With the power to fully customize your website’s design, optimize for SEO, and provide a seamless shopping experience, FSE themes enable retailers to create unique, customer-centric websites.
Whether you’re a small business or an established retailer, the flexibility, speed, and design control offered by these themes are invaluable for boosting conversions and standing out in the competitive e-commerce landscape. Ready to take your online store to the next level? Choose the best FSE theme and start building your future today!
FAQs
What is Full Site Editing (FSE) in WordPress?
Full Site Editing is a feature in WordPress that allows you to customize every aspect of your website, including the header, footer, and layout, using the block editor. It provides complete control over your website’s design without requiring any coding skills.
Why should I use an FSE theme for my online store?
FSE themes offer complete customization options that can improve user experience, enhance SEO, and increase conversion rates. These themes allow you to build a unique, responsive site that adapts to your store’s needs.
Are FSE themes compatible with WooCommerce?
Yes, most FSE themes are fully compatible with WooCommerce, making them a perfect choice for creating online stores and retail websites.
Do I need coding skills to use an FSE theme?
No, Full Site Editing themes are designed to be user-friendly and intuitive, allowing you to customize your website without needing to write code. Simply use the block editor and tools provided by WordPress.
Can I switch my current theme to an FSE theme?
Yes, you can switch to an FSE theme at any time. However, depending on your current theme, some adjustments may be needed to ensure the new theme integrates smoothly with your existing content.