Exit intent popups are a powerful tool for increasing conversions on your website. They strategically appear when a visitor shows signs of leaving, providing a last-minute opportunity to engage and potentially convert them. By understanding how exit intent popups work and how to implement them effectively, you can significantly boost your website’s performance.
What is an exit intent popup?
Exit-intent popups are an effective way to boost conversions on your website. These popups are activated when a visitor’s actions suggest they are preparing to exit the page, such as moving their cursor toward the browser’s navigation buttons or address bar. The exit-intent technology monitors visitor mouse movements and identifies when someone is likely to leave the site, allowing you to display a targeted message just before they go.
How Do Exit-Intent Popups Work?
Picture a visitor on your e-commerce site, browsing through your product offerings. Just as they decide to leave and move their cursor away from the page, a well-timed popup appears with an irresistible offer—perhaps a discount code or a free trial. The offer grabs their attention, persuading them to click on your call-to-action (CTA), and instead of exiting, they take the next step and convert.
Exit-intent technology gives you a final opportunity to engage visitors just as they’re about to leave your site. By displaying a popup with a compelling offer to those who are ready to abandon the page, you can significantly increase the likelihood of capturing their email address, making a sale, or encouraging them to stay on your site longer.
The most frequently used trigger for an exit-intent popup occurs when a user moves their cursor toward the top-right corner of the screen, signaling they are about to close the browser by clicking the “X” button. At that moment, the exit-intent popup is displayed to capture their attention before they leave the site.
How can exit intent popups increase website conversions?
An Exit intent popup can be a powerful tool for increasing conversions on your website. By providing a final opportunity to engage with visitors who might otherwise leave, these popups can help:
- Reduce cart abandonment: Offer a discount or free resource to entice visitors to complete their purchase.
- Increase email subscriptions: Grow your email list and build a more targeted customer base.
- Boost website engagement: Create opportunities for long-term engagement and customer loyalty.
While the effectiveness of exit intent popups can vary depending on factors like the type of popup and the message used, they can significantly impact your conversion rate.
By effectively implementing exit intent popups, you can increase conversions, grow your email list, and enhance overall website engagement, ultimately contributing to your business’s success.
How to create exit intent popups with Depicter
Depicter is a comprehensive WordPress Popup Builder with a user-friendly visual editor, drag-and-drop functionality, and more. Listing all of Depicter’s features will require another separate article.
Installing Depicter
Installing Depicter is as easy as installing any free plugin from the plugins menu on your dashboard. Here is the step-by-step video:
This video offers a quick introduction to the Depicter Popup Builder. It provides a general overview of its features and how it works. Although there’s much more to discover, this video will give you a solid starting point.
Design a WordPress Popup From Scratch with Blazing Animations
Create an Exit-intent Popup by Importing a Ready-to-use Template
Depicter offers a library of pre-designed Popup templates that are optimized for online stores. These templates can help you create popups quickly and easily, without the need to start from scratch. To access these templates, go to the popup section in the Depicter dashboard.
For example, if you search for ‘Cart,’ you’ll find a selection of pre-designed exit-intent popup templates. You can choose one of these templates and add it to your website with just a click.
Next, you’ll need to set the display rules and trigger for your popup. For the display rules, choose to show the popup only on the Cart or Checkout page.
Next, choose the ‘Exit Intent’ trigger from the Triggers menu. This will make the popup appear on the Cart or Checkout page when a user tries to exit. This way, you can offer them a discount or other incentive to continue their purchase.
This is the outcome:
The website visitor is on the Cart page and is about to leave the page:
Our popup will be presented to the user as soon as they begin to exit the page.
Conclusion:
Exit intent popups offer a valuable strategy for enhancing your website’s conversion rate. By strategically targeting visitors who are about to leave, you can present compelling offers, reduce cart abandonment, and increase email subscriptions. Depicter, with its user-friendly interface and extensive features, simplifies the process of creating and deploying effective exit intent popups.